IMC Research Lab
The IMC Research Lab exists to observe, question, and understand how ideas influence people, communities, organisations, and society. Ideas explored within the Research Lab are not limited to business or commercial objectives. They may involve social experiments, behavioural observation, human psychology, cultural patterns, or institutional systems. Ideas are discussed, examined, and tested to understand their impact, relevance, and long-term outcomes - not to chase speed or scale.
A Collaborative Thinking Space
The focus is on exploration and understanding, not promotion or pitching.
IMC team members participate
External thinkers, professionals, students, creators, and individuals are welcome
Anyone can share ideas, visions, observations, or questions
Social experiments
Behavioural or psychological observations
Community or cultural initiatives
Institutional or systemic questions
Business or organisational concepts
From Discussion to Exploration
When an idea shows potential, IMC collaborates with the contributor to shape it into a structured exploration
Clarifying the intent behind the idea
Identifying who or what it affects
Defining what needs to be observed or tested
Determining ethical and practical boundaries
Testing & Evaluation
Research within the IMC Research Lab is outcome-focused, regardless of whether the idea is social, behavioural, or organisational.
Ideas may be explored through:
Social or behavioural experiments
Observation-based studies
Pilot initiatives or real-world testing
Where exploration requires resources, coordination, or structured execution, charges may apply depending on the scope and nature of the work.
All testing requirements and associated costs are discussed transparently during Research Lab sessions, before any work begins.
People, Society & Learning Focus
Every idea explored is evaluated based on what it reveals, not what it sells.
We study:
How people respond
How behaviour changes over time
Continued
How systems adapt or resist change
What insights emerge for society or organisations
An idea is valuable when it produces meaningful learning or measurable impact
From Research to Reality
Several IMC initiatives - including , , and other long-term concepts - emerged from internal research discussions, social exploration, and structured experimentation.
Some outcomes develop into initiatives, frameworks, or independent ventures.
The Role of the Research Lab
Explores ideas beyond commercial boundaries
Supports responsible experimentation
Informs strategy, incubation, and institutional thinking
It exists to ask better questions, not just produce answers.
The Principle
Ideas gain value when they are shared, explored, and understood through outcomes.
The IMC Research Lab exists to ensure thinking comes before action - and understanding comes before decisions.